| One Community, Inc. |
| Online Marketing/Branding Strategy & Creative Direction |
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| The One Community, Inc., web site was chartered to be a central hub for the CRM industry. The goal was for the site to become a "cybrary" of information and resourcces for CRM white papers, consulting expertise, and research. This was in addition to being the world wide web home for the company. With this web site, the corporate culture of One Community, Inc., would be defined and expressed. The concept of stability, self assuredness and confidence was presented by having actual employees featured on each page, with quotes from interviews with the employees being the source of the content. |
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