“If you advance confidently in the direction of your dreams, and endeavor to live the life you imagined, you will meet with a success unexpected in common hours. You will pass an invisible boundary.
New, universal and more liberal laws will begin to establish themselves around and within you, and you will live with the license of a higher order of beings.

If you have built castles in the air, your work need not be lost; that is where they should be.
Now put the foundations under them.”

−Henry David Thoreau, Walden

Knowledge Through Awareness & Creativity

Benjamin Wechsler has over 25 years of professional experience in education, technology sales and consulting, arts administration, web design, CRM consulting, knowledge management, and online communications consulting. Through his work with public schools and colleges as a teacher, then consulting with large school districts and teachers in the implementation of technology, Mr. Wechsler began to formulate a process that continually resulted in success with his clients and students. This process was more refined as he worked in the traditional corporate culture as a CRM and online communications strategist. In 2004, Mr. Wechsler attained certification in knowledge management. In order to more effectively achieve his own personal and professional goals, Benjamin Wechsler Company was formed.

Blending all of his professional and educational experience, Benjamin Wechsler Company is the result of applying Wechsler’s process to his own life. “Knowledge through awareness & creativity” is not only a tag line, but is the mantra of Wechsler’s work with his clients. The process is molded to the specific situation with each client, but through a series of processes, the client is lead to discover answers, or required “knowledge,” within his own organization. In Wechsler’s case, his life’s experiences were the source. Wechsler serves as a coach, or as many label him, a decoder of what is already in front of the clients’ eyes. The process is innovating and empowering in all cases.

Increase the Power of Your Market Strategy

Benjamin Wechsler Company works with entrepreneurs, business leaders, and executives and managers of marketing and development of corporations and performing arts organizations. Through individual coaching, group brainstorming sessions, and workshops, professionals learn how to identify their organization’s brand or identity from within the organization. They can also learn the inherent knowledge and informal processes that may be made formal for greater effectiveness.

The goal of an engagement with Benjamin Wechsler Company would be to become more aware of:

  • an organization’s identity/brand as it is being projected to one’s audience or market (versus what the organization believes it to be)
  • what the corporation inherently knows and learns in its members daily processes and procedures
  • under leveraged profit opportunities by analysis of an organizations business intelligence and inherent knowledge/skills
  • innovative and creative expressions of one’s brand for online communications
  • opportunities to leverage an organization’s brand to targeted markets and audiences
  • means to create profitable, innovative partnerships with corporate or performing arts organizations resulting in greater market and audience awareness, sales, and product introductions.

Your organization is a living, knowing, and learning entity with its own personality, its own knowledge. Marketing and development managers are responsible for how that personality and knowledge is presented to the outside world – its customers, clients, and target markets.

By offering unique, creative and innovative approaches to our services, organizations will experience an increase in the power of their market strategy.

Benjamin Wechsler has worked with/for

The Joffrey Ballet
The Arts & Business Council of Chicago
Lookingglass Theater
Chicago a cappella
Chicago Mercantile Exchange
Lynn Hazan & Associates
One Community, Inc.
Apple Computer

Ben is an accomplished musician. He is known as a pianist, hornist, and organist. Ben has a Bachelor of Science in Music Education degree from the University of Illinois at Urbana-Champaign, where he studied horn with Thomas Holden. He holds a Master of Music Education degree from the renowned Indiana University at Bloomington, where he was honored to study with Philip Farkas, and was an accompanist for the ballet school. After teaching music for three years, Ben achieved a second graduate degree, Master of Music in Opera and Musical Theater (accompanying) at Southern Illinois University at Carbondale, where he was accompanist for the Marjorie Lawrence Opera Theater. While at SIU, Ben studied piano accompanying from the outstanding Margaret Simmons, and accompanied students of Richard Best, formerly of the Lyric Opera. He had the honor of accompanying Rhonda Jackson McAfee in the Metropolitan Opera Auditions, placing third. Ben has been the organist of many religious institutions for over 40 years, and is an accomplished conductor. He is also a composer and has produced several recordings, including “Journey…The Quest of the Soul,” by Judy Goodman, for which he composed the soundtrack music.

It is through his varied life experiences that Ben brings to each of his clients meaningful, impactful understanding of situations, opportunities, and intention. His demeanor is quietly patient, but persistently and to the heart of each problem.